The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.
- Identify, evaluate, and develop marketing strategies.
- Evaluate a firm’s opportunities.
- Anticipate competitive dynamics.
- Evaluate the sustainability of competitive advantages.
Two Simple, But Critical, Points; your strategy should be based on the strengths that differentiate you from competitors -your resources. To decide on a strategy, you therefore need to identify those resources.It may not be necessary to worry about creating more, or new, resources.
|Section 1: Introduction to Mac|
|Mac Development & Introduction Details||00:30:00|
|Market Share and User Demographics Details||00:25:00|
|History of computing hardware Details||00:20:00|
|Corporate Affairs Details||FREE||00:30:00|
|Section 2: Development in Macintosh|
|Corporate Identity Details||00:20:00|
|Section 3: History|
|Product Line Macintosh Details||00:35:00|
|Hardware & Software Details||00:35:00|
|General Knowledge Quiz||00:10:00|