Course Description

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.


  1. Identify, evaluate, and develop marketing strategies.
  2. Evaluate a firm’s opportunities.
  3. Anticipate competitive dynamics.
  4. Evaluate the sustainability of competitive advantages.

Two Simple, But Critical, Points; your strategy should be based on the strengths that differentiate you from competitors -your resources. To decide on a strategy, you therefore need to identify those resources.It may not be necessary to worry about creating more, or new, resources.

Course Curriculum

Section 1: Introduction to Mac
Mac Development & Introduction Details 00:30:00
Market Share and User Demographics Details 00:25:00
History of computing hardware Details 00:20:00
Corporate Affairs Details FREE 00:30:00
Section 2: Development in Macintosh
Corporate Identity Details 00:20:00
Section 3: History
Product Line Macintosh Details 00:35:00
Hardware & Software Details 00:35:00
General Knowledge Quiz 00:10:00
  • FREE
  • 0 Months
  • Course Badge
  • Course Certificate
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